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Portrait of Marcela Palau
Unframed HR
Chief People and Product Officer

Marcela Palau

Makes the software the way the organization actually runs.

In their words
Helping organizations turn HR technology into people impact.
Worked across

Asia · Europe · The Americas · The Caucasus

When you need more than software

Some things need a person.

Standards, compliance, training and the everyday habits that make an HR system stick are not things a login can hand you. Marcela Palau, our Chief People and Product Officer, sits down with your HR team, your managers and your leadership and works on them directly.

Where she helps

Whatever your organization is trying to get right.

Scoped to what you need. Available with Enterprise Standard and Enterprise Concierge.

01

Standards and compliance

Policy and daily practice lined up with what your industry expects, so an audit finds a working system rather than a scramble.

02

Manager training and coaching

Workshops, frameworks and one to one coaching that build the habits the platform assumes your managers already have.

03

Onboarding and offboarding

Journeys designed end to end, so a new joiner’s first ninety days and a leaver’s last two weeks run the same way every time.

04

Goals and performance

Practices your managers keep after the rollout meeting, rather than a form filled in once a year.

05

Listening to your people

Engagement and feedback built into the working rhythm, so hearing from employees becomes a habit rather than an annual survey.

06

People data leaders can decide with

Reporting framed around the decisions your leadership actually has to make.

The journey

Marcela Palau is a strategic human resources advisor and executive coach with more than 17 years of international experience across multilateral institutions, consulting, education, and founder-led or growth-stage organizations in Asia, Europe, the Americas, and the Caucasus.

She helps organizations strengthen how people, managers, HR teams, and leadership work together across the full employee lifecycle: from onboarding, goal setting, performance, employee engagement, development, and manager enablement to offboarding and organizational change. Her work combines strategic HR, organizational development, culture transformation, talent management, facilitation, executive coaching, learning design, and change adoption.

Marcela has led and supported large-scale people initiatives in complex, multicultural environments, including work on culture transformation, performance management, talent management, behavioral science, employee experience, leadership development, and organizational change at the Asian Development Bank. She is experienced in designing tools, frameworks, workshops, and implementation approaches that turn HR concepts into practical behaviors and repeatable routines.

As Chief People and Product Officer for Unframed, Marcela supports organizations to implement the platform not simply as HR software, but as a working people management system. She helps clients clarify HR and manager responsibilities, strengthen onboarding and offboarding journeys, improve goal-setting and performance practices, embed employee voice routines, and use people data for better leadership decisions.

Her value lies in bridging the gap between HR technology, organizational practice, and human behavior. She helps make the platform meaningful for HR teams, managers, employees, and leadership so implementation leads to adoption, accountability, stronger employee experience, and measurable organizational value.

Expertise
01

People Operating Model

Clarifying HR and manager responsibilities across the full employee lifecycle

02

Adoption & Change

Turning HR concepts into practical behaviors and repeatable routines

03

Executive Coaching

Leadership development, manager enablement and one-to-one coaching at senior level

Credentials
  • ICF Professional Certified Coach (PCC)
  • MBTI practitioner
  • Barrett Cultural Values Assessment practitioner
  • Behavioral science, futures and foresight, human-centered design
Educated at
  • London School of Economics
  • Brandeis University
  • Universidad Autónoma de Madrid
Talk to us

Tell us what you are trying to get right.

If standards, compliance or manager training are on your plate this year, we can walk through what working with Marcela would look like for your team.

Book a conversationMeet our people