
Makes the software the way the organization actually runs.
Helping organizations turn HR technology into people impact.
Asia · Europe · The Americas · The Caucasus
Marcela Palau is a strategic human resources advisor and executive coach with more than 17 years of international experience across multilateral institutions, consulting, education, and founder-led or growth-stage organizations in Asia, Europe, the Americas, and the Caucasus.
She helps organizations strengthen how people, managers, HR teams, and leadership work together across the full employee lifecycle: from onboarding, goal setting, performance, employee engagement, development, and manager enablement to offboarding and organizational change. Her work combines strategic HR, organizational development, culture transformation, talent management, facilitation, executive coaching, learning design, and change adoption.
Marcela has led and supported large-scale people initiatives in complex, multicultural environments, including work on culture transformation, performance management, talent management, behavioral science, employee experience, leadership development, and organizational change at the Asian Development Bank. She is experienced in designing tools, frameworks, workshops, and implementation approaches that turn HR concepts into practical behaviors and repeatable routines.
As Chief People and Product Officer for Unframed, Marcela supports organizations to implement the platform not simply as HR software, but as a working people management system. She helps clients clarify HR and manager responsibilities, strengthen onboarding and offboarding journeys, improve goal-setting and performance practices, embed employee voice routines, and use people data for better leadership decisions.
Her value lies in bridging the gap between HR technology, organizational practice, and human behavior. She helps make the platform meaningful for HR teams, managers, employees, and leadership so implementation leads to adoption, accountability, stronger employee experience, and measurable organizational value.
Clarifying HR and manager responsibilities across the full employee lifecycle
Turning HR concepts into practical behaviors and repeatable routines
Leadership development, manager enablement and one-to-one coaching at senior level
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